Turning Cold into Cash - How your database helps you with initial outreach

Nobody likes doing cold outreach. Whether you are 1) reaching out to people in your database who have never given, 2) reaching out to people whose last gift was well over five years ago, or 3) reaching out to constituents who you think would be an excellent fit for your organization, cold outreach is critical to growing your donor base. Our Philanthropy Solutions database team can dive deeply into these prospects and generate suggestions for your initial outreach. Your database should have information about what is important or engaging to the donor, and that donor-centric information is how you should lead your initial emails. Again, if you have 50 major donors who are cold, and we can get five to "show interest" and end up closing two of those five at $20,000 per donor, this strategy yields an additional $40,000. This additional revenue is all because your database team knows how to help you generate more dollars.