Can't these work together: Integrating your database with your organization's social media accounts

Your organization has a gold mind of followers on your social media accounts. Your communications team does a great job of creating engaging content that attracts and engages your community. But how can you monetize those audiences (Facebook's fundraisers are not a viable option)? Our team at Philanthropy Solutions works with our clients to bring those constituents into your database. And while some social profiles are genuinely anonymous, with many profiles, we

can build out usable constituent files with names, addresses, email addresses, and phone numbers. Let's say that an additional 1,000 constituent files are brought into your database and added to the annual giving campaign. Because they are engaged (they joined your social network), we can anticipate a 5% response rate at $75 per gift, which yields an additional $3,750 to your annual fund. More importantly, you can start conversations with people who sought you out (on social media) about being major donors.